Bench Pressed is a letterpress greeting card and custom design company based in Minneapolis, MN. All of their designs are illustrated and hand-lettered by the owner, Andy Shannon, then digitized and used to create a printing plates which are used to hand-print greeting cards using an antique printing press.
They are a small team with international reach and they are growing quickly, so they needed to update their website. The goal was to redesign their website to combine clean, modern styling with a simple, easy-to-shop interface that had the potential to grow with them. Bench Pressed also needed a password-protected wholesale channel that didn't add any friction for their b2b customers. They needed custom contact forms for the wholesalers and for custom design orders, and wanted the ability to be able to change the forms as needed. Users also needed to be able to build 6-pack bundles of cards from selected collections in the shop, and have a discount automatically applied to that bundle.
For this project, I designed and built this site on the Shopify platform and migrated their products and content from their old Squarespace website.